Learning how to sell is one of the most important skills to have in business. To me, selling is not only one-sided – it is finding a need and filling it by creating win/win situations. (By the way, if you’re also interested in the topic of “negotiation” check out this link).
Let’s face it – most people don’t like to sell. Whenever I hear this, I always remember the old saying:
“People don’t like to be sold. But, they love to buy.”
If people don’t like to be sold but love to buy, then how do we sell? Simple. Don’t.
Again, to me selling is simply finding a need and filling it. So, what you need to do is find a need (i.e. people who need your products and/or services) and fill that need. That’s all there is to it.
I’ve learned the art of selling by simply reading books on the subject and applying what I’ve learned – it’s more of an art than an exact science. At first, it doesen’t come easy. But, with a little practice it becomes natural.
Here’s a list of my Top 10 Sales Books that have helped me. I hope it will help you too!
1. Selling With Integrity
2. The One Minute Sales Person
3. Selling 101: What Every Successful Sales Professional Needs to Know
4. Little Red Book of Selling
5. Sales Dogs
6. How to Master the Art of Selling
7. The Psychology of Selling
8. Secrets of Power Persuasion
9. Zig Ziglar’s Secrets of Closing the Sale
10. Integrity Selling
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